Te story of Mini Rodini
Mini Rodini was created in 2006 by the illustrator and
artist Cassandra Rhodin. Since then the brand has become
known for its quirky prints, great quality, and dedication
to sustainability. The playful pattens are inspired by
everything from wild life, famous painters, pop cultural
phenomenons as well as the fantasy and free spirit of
children.
Today Mini Rodini is one of Scandinavia’s fastest growing
brands for children and the clothes have been picked up
by celebrities such as Madonna, Liv Tyler and Orlando
Bloom. The brand has 212 000 followers on Instagram and a
loyal fanbase of customers all over the world.
In 2017 Mini Rodini and adidas Originals launched a unique
yearlong limited collaboration mixing iconic adidas
Originals styles with Cassandras prints. The co-lab was a
hit and loved by Kourtney Kardashian, Victoria Beckham,
Beyonce and Diplo to name a few.
Apart from a successful web shop, Mini Rodini has seven
flagship stores around Scandinavia and is represented
in prestigious departments stores like Harvey Nichols,
Harrods, Liberty, Barneys and Little Fashion Gallery. The
brand is also available in around 550 selected retailers.
Mini Rodinis biggest markets, outside Scandinavia, is South
Korea, Europe and the Unites States.
Sustainability
Sustainability is in the DNA of Mini Rodini
We carry one of the most sustainable ranges on the
market. Our collections include over 99 % products
made from sustainable materials yearly. By sustainable
materials, we mean non-conventional materials that
have a lower impact on nature and human health, such
as organic cotton, recycled polyester, and Modal®.
No killing of animals
Mini Rodini is a brand that never uses leather, skin, fur or
feathers. We believe that it is possible to create great
clothes for kids without it being at the expense of the
environment, animals and humans.
Living wage project
We always try our best to improve the working
conditions for the workers who make our products. In
2016 Mini Rodini started a Living Wage project, where
we researched living wage estimates in the factories we
source from. We then worked out a system to fill in the
gaps and made sure the wages not only covered basic
needs, but would also cover personal development as
well as the ability to make some savings. By AW 2018,
37% of our products were made by workers receiving
a living wage premium.
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